In a largely digitized world, vendors are expected to maintain state of the art technology to help facilitate customer inquiries and feedback. Ventura Foods, a global food manufacturer and distributor, understood the importance of tech in business, marketing, and customer service. Ventura Foods worked closely with Filament AI to build a conversational agent called Brie for their website. By using artificial intelligence, Brie helps customers and clients find relevant products efficiently and in as little time as possible.
Headquartered in Brea, California, Ventura Foods has been providing food solutions for customers since 1996. Ventura Foods produces over three billion pounds of finished goods each year that are sold in more than 60 countries around the world. Sold in everything from grocery stores to restaurants, their product line consists of household staples like Hidden Valley® Ranch, Sauce Craft™ sauces, and Mel-Fry Performance Oil.
Ventura Foods maintains a strong commitment to excellence in quality and service, striving to meet the needs of their foodservice customers. As part of their effort to modernize and improve their service offerings, we partnered with Ventura Foods to create Brie, a virtual agent located on their website who can answer any customer’s most pressing questions.
Implementation
Is Sauce Craft Taco Sauce Vegan? Is Mel-Fry Original High Performance Fry Oil Kosher?
Ventura Foods fields thousands of questions like these daily, and their website is the main resource for their customers to find answers to those questions. However, with such an extensive product line, Ventura Foods needed a way to communicate product information quickly and effectively to their customers.
Introducing Brie: a helpful virtual agent who can answer general FAQs about the company and product lines, as well as specific attributes about individual products.
Brie uses Ventura Foods’ product database to identify attributes such as ingredients, package size, storage instructions, and allergen information. Customers now have the ability to access product information in real-time without having to get in contact with an actual employee.
We also delivered a dedicated management platform designed to let Ventura Foods monitor and develop the chatbot themselves. The Ventura Foods team will use the platform to manage customer inquiries, access advanced analytics, and easily integrate new content when new products are introduced.
